Tom Beckwith

New Website
27th March 2012
As part of the second part of Advanced Design Direction I have created a portfolio site. This has been backed up with an underlying branding style and print collateral. This site can be found at http://beckwith.me.uk

Final Concepts
1st November 2011
I have developed one of my ideas further. I have also developed another concept based on a boxing locker room. The titles before were not big enough to be legible on small screens like youtube. I have made them bigger and also put the logo in the middle representing a “VS” sign.

Starting Branding Development
13th October 2011
I have started my branding for Friday Night Fight by looking at other boxing branding. From looking at these it is clear that "Friday Night Fight" should be abbreviated to FNF, it seems to be the convention for fighting brands. It makes it a lot more "snappy" and to the point, much like fighting.

Profile
Hello. My name is Tom Beckwith and I am a motion designer.

Throughout school I my favourite subjects were art and design technology. I wanted to combine these with my interest in computers so I started playing with Photoshop which lead me to do a BTEC ND in Graphic Design. The course was good but didn’t cover my main interest which is motion.

This lead me to choose to study Design for Digital Media at the University of Salford. I am currently in my third year. I have developed my skills in branding and motion design which I feel are my stongest areas.

In the future I want to be working as a part of a team in a design studio that focuses on motion but also works with branding and print design.

Education
University of Salford, Salford (2009 - Present)
BA(Hons) Design for Digital Media
• In Progress

Milton Keynes College, Bletchley (2007 - 2009)
BTEC ND in Graphic Design
• DDD (3 Distinctions)

Akeley Wood School, Buckingham (2002 - 2007)
GCSE
• 1A 7B’s 2C’s

This is a concept for the Hatton Fight Night opening titles. The idea behind this concept is to reflect the glamour that can be associated with big boxing matches. The bright lights and particle swoosh help to portray this. The particle swoosh also pushs the logo to spin 360%.

This is the opening titles for “Judgement Night” in Oldham, again Hatton wanted the titles to be based on their poster for the night. It was obvious that the titles needed an apocalyptic feel and this was created by showing meteors flying down from the sky and exploding into the scene. A cotton mill is used in the background to reflect the fact the fight is in Oldham.

This video is the first deliverable for my Final Major Project and University. Through the previous work for Hatton Boxing, a live breif was sourced. Hatton have asked for development on the FNF branding and motion work. In addition to this opening titles for particular fights are required. The video featured here is to introduce "The Big Shake Up" fight night in Bury.

The brief was to create an advert for a new mobile service plan name “Open”. The service plan is based on no nonsense honest pricing. It was decided that the best way to present this message was to have loads of everyday lies building up and then clearing out to reveal the “Open” brand.

The brief was to create the name, branding and promotion video for a new “older” channel that is being launched by Channel 4. The name pure4 was decided on to reflect the fact the channels shows new content, and not just reruns. The name is reflected in the logo by fluid letter shapes. The idea of the video is to show how the channel is not how you might first expect a “older” channel to be.

The brief was to produce promotional material for Hatton Boxing’s Friday Night Fight. Hatton wanted it to be styled in a similar way to that of current boxing design and also that of UFC. To accomplish this the ident is dark and grungy. The concept behind the ident is to reflect the action of lockers in a locker room while transforming the three parts of both the Hatton logo and the Priday Night Fight logo that was create.

The brief was to create a music video for the fashion brand Diesel. Through research of the company it was found that Diesel started a foundation that supports third world countries called “Only The Brave Foundation”. This lead to the idea of showing the horrific things that happen in the third world and showing that Diesel are helping to stop this. The song used is “The Third World” by Immortal Technique which has powerful hard hitting lyrics about the third world. This is ideal for Diesel as they often like to be risky with their ad campaigns.

The brief was to create a promotional video for the film “Rise of the Apes”. The way it was decided to tackle this brief was to create a “underground” style campaign protesting against the Rise of the Apes.

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